Luxury wine marketing
portes grátis
Luxury wine marketing
The art and science of luxury wine branding
Thach, Liz; Yeung, Peter
Infinite Ideas Limited
09/2019
300
Dura
Inglês
9781913022044
Pré-lançamento - envio 15 a 20 dias após a sua edição
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
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A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
